Men with broad faces tend to feel more powerful than those with longer faces. So say researchers at the University of Wisconsin. (Proceedings of the Royal Society B, DOI;10.1098/rspb.2011.1193). This could explain the findings of the same workers that broad faced men are more likely to engage in unethical behaviour, for example, lying in negotiations.
The researchers speculate that the cause behind this may be that people possibly view the ratio of height to width of a male face as an indicator of certain personality traits, notably aggression and untrustworthiness and so behave more deferentially to wide faced individuals. This could generate a psychological sense of power in such individuals over time.
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